Getting to “No”

The title of this post pays homage to the popular book “Getting  to Yes,” by Roger Fisher and William Ury about win-win negotiations. We as small business owners are typically very eager to close that next deal. We read dozens of books, articles, blog posts, and take workshops that we hope will help us in marketing ourselves and getting that elusive client to say “yes.” But, there are those times when we actually should be saying “no!” When, the stars don’t align, or the vibe is not right, or the client is just all wrong. The issue is though. For many of us, it’s hard to say “No.”

I’ve been thinking about this particular topic a lot lately. We have reached one of our busiest times in our six year history. We’ve been so busy that I’ve not been able to spend the kind of time with my family, or just for myself, that I’d ideally like to have. We’re at the stage where we’re bigger than a “mom and pop,” but we’re still a long way off from being what Robert Kiyosaki refers to as a “Quadrant B” company. A fully streamlined business able to run itself on autopilot, whether or not Ron Dawson picks up a camera or sits down at his Mac to edit. And I know that a lot of my fellow service providers out there are dealing with the same issues (particularly my videographer brothers and sisters). So, for all of us, the idea of “no” is one we need to consider for many reasons. Here are just a few times when it may be best to decline a job.

1. Pay not worth the work involved: this is a no-brainer. I’m a huge proponent of small businesses getting paid what they’re worth for their services. Aside from the times you may take a lower paying (or even free) gig for strategic reasons, don’t take a job that pays you less than you’re worth just to get it. I understand that when you’re just starting out, you may need to establish yourself first. But, once your quality is up to snuff, don’t be afraid to charge a fair rate for it.
2. Pay doesn’t reach a qualified level: there may be jobs whose pay is commiserate with the work that would be involved, but that pay level may not in and of itself be worth it to your company. Let’s say you’re a boutique photographer charging $10,000 for a full day’s work. Someone may ask you to do a job for $500, and it may be a fair rate for the requested work involved. But, if you get enough work as it is at your higher level, the incremental stress with managing yet another project may not be worth it. Also, if you take any job, no matter how low, you may need to consider a volume business model. If you’re a service provider, it’s much more difficult to build and successfully run a high volume business.
3. Job conflicts with your personal convictions: for those of you out there who make a living from your art (e.g. photography or video production), there may be jobs you don’t take because they conflict with your personal convictions. Early in my video career, I was contacted by a rap artist to shoot his video. The amount of profanity and the subject matter of the video was such that I declined. Don’t be afraid to stand firm to your personal beliefs or convictions.
4. Client may be “challenging”: we’ve all come across that client where you can tell from day one that they will be too challenging to work with. You know what I mean. There are certain names for such clients that I won’t bother to mention here. Let’s just say that your peace of mind and sanity aren’t worth selling out.
5. Quality of your service or product will suffer: a potential gig may meet all the qualifications to make it a worthwhile job, but the timing may just be wrong. If your workload is such that you cannot deliver a quality product or service commiserate with your established brand, you may have to say no. These are by far the hardest jobs to turn down. But, you could end up hurting yourself in the long run. We once took a gig from a high profile client because we really, really wanted to work with them. In any normal situation, I would have assigned myself personally. But we were already swamped and I was personally booked, so I assigned the gig to a junior member of my team. Given the nature of this client, it would have been better for me to pass over the job and hope to work with them at a future time when I knew I could offer our top talent. Unfortunately situations occurred that wouldn’t have otherwise happened if a more senior team member had been assigned. We live and learn. We may have hurt our chances or every working for that client again (or at least that division of that client. It’s a pretty big company).

Saying “No” ain’t easy

I completely understand  how hard it is to say “no” to someone willing to pay you for your services. I myself am guilty of all the above rules at one point or another (except for the convictions one). And I do understand that sometimes, by sheer nature of the fact your business may be your only form of income, saying “no” may not be an option. But, as your business grows, and your responsibilities grow, you’ll find that “no” may become the best way to establish proper boundaries between work and life.

In my next post, I’ll discuss some strategies you can use to help “get you to NO,” safe and in tact.

Ron Dawson on PhotoTalk Radio

I was excited last week to get a phone call from Michael A. Garcia, co-host of the nationwide weekly radio program PhotoTalk Radio. PTR covers all kinds of issues related to the professional photography business and is on the air Saturday mornings, from 8-9 am PST. The show then goes online about an hour afterwards. They had me on last Saturday, May 3, to talk about the power of video in marketing a photographer’s business. The issues I cover include:

• Why video is important to add to your marketing mix
• How to get your video on the web
• How and IF you should use YouTube to post your video
• The issue of music licensing for your video presentation
• A good length for your promo video
• And more!

I normally talk at 100 miles per hour. I tried very hard for this interview to scale that down to about 50 mph :-). In any case, take a listen and tell me what you think. (I know I say “that’s a great question” a lot in this interview. But really, they were great questions.

• Click here to go to their site to read the intro and listen to the show.
• Click here to listen directly to the mp3.

If you have time, also listen to part 2 of the show, an interview with Bill Camacho of Marathon Press. He covers some great info on e-mail marketing options for pro photographers.

The Lessons I Learned

Last week was a tough one for me professionally. I felt like I was wronged. I was mad. Hurt. Frustrated. Then, my beautiful wife took me aside and did what only a spouse can do so well: knock some sense into my head. (But in a loving kind of way).

She sat me down in front of our TV and played a scene from “Seabiscuit.” (She knew that that would resonate more with me as a filmmaker then just a straight lecture.) In this scene, Seabiscuit’s jockey Red (played by Tobey Maquire) was given strict instructions from his trainer (played by Chris Cooper) to keep his focus on the gray horse, and make a break for the finish line when the time was right. During the course of the race, Red was bumped by another jockey. Red began to see red! He was infuriated. He lost all focus and started bumping the other jockey and horse. He would go on to lose the race.

Afterward, his trainer laid into him. “What were you thinking!? We had a plan.” All Red could keep saying was “But he fouled me!” His trainer would then say, “So!” Then Red would say again, “But he fouled me!”

Last week, my wife was the trainer and I was Red. My feelings and emotions were so strong, I briefly lost focus. The scene she played for me rang so true.

The Lessons

From this mini ordeal, I learned a number of valuable lessons. Some you may find surprising.

1. Use prudent judgment: when growing a studio, there will come times when you’ll need to give responsibilities to employees or contractors that in some way may leave you vulnerable. This may include access to key clients or vendors, looking at your finances, etc. This is a part of any business. Don’t let fear stop you from doing that. But, just use prudent judgment as to whom and when you let that info out. One well known videographer in my industry once said in his first U.S. seminar, “I taught my editors everything they know, but not everything I know.” Interesting. Something to think about.
2. Keep your eyes on the prize: inevitably, you will run into snags or situations in business that may throw you. It may be a competitor getting a strategic relationship or releasing a new product or service that gives them an upper hand. Whatever it is, don’t take your eyes off “the prize.” Keep your focus on “the gray horse.” It could be very easy to emotionally react and start doing things that may not necessarily be good for your business. Never make key business decisions in the heat of emotion.
3. Keep a loose grip: some people hold onto their business so tight that they cut off “their own circulation.” That is to say, you should be open to what God (or whatever it is you believe in) has in store for you. Life is always changing. Always moving. As Yoda says, “Always in motion is the future.” Nothing you have now is the end all be all. In business school, it was my dream to become a management consultant and land a job with the likes of McKinsey or Bain. I ended up becoming a real estate appraiser. Boring. But, that lead me into exploring my artistic side and taking film courses. Now I own my own business and get paid to do make mini-movies. Much better than working 80 hours a week crunching numbers and statistical analyses (IMHO). Be prepared to accept what life has to give you. Be ready to accept that you may have to close one chapter in your life (a business or relationship) so that a new and even better chapter can start.
4. Remember the Golden Rule: do unto others as you would have them do unto you. Treat your neighbor they way YOU want to be treated. If you want respect from your employees, given them respect. If you want colleagues to give you referrals, do the same. Even though I’m a Christian, I believe in the idea of karma. In fact, there are even biblical allusions to the same idea. That you “reap what you sow.” “What goes around comes around.” Treat all people in business the way you want to be treated.
5. FORGIVE: a lot of people quote the golden rule, but there was another mandate God had… forgive. The Lord’s prayer speaks of forgiving our trespasses as we forgive those who trespass against us. This is one of the hardest things to do. To forgive those whom you feel have wronged you. I can’t tell you how important this is, in business and in personal life. No matter what faith you claim. Forgive. Forgive. Forgive. I’ve seen in my own industry grudges held by people for years and years. This anger and grudge eats away at the joy you can have in life. As much as a transgression may hurt, holding onto it and letting it fester in the long run will hurt even more (watch “Meet the Robinsons“). Forgiveness not only allows you to move forward, it allows you to grow, not only as a businessman (or woman), but more importantly, as a person. Again, if I may borrow from “Star Wars,” “anger only leads to the dark side.” Don’t give in to the dark side, young padawans.

In the end, I’m not seeing “red” anymore. I still call the person involved a friend and wouldn’t have any problem offering support and advice should the opportunity arise. Bottom line, my response to the situation is changing and I’ve learned some valuable personal and professional lessons. How about you?

Whole Foods vs. Safeway: Where Do Your Clients Shop?

Lately, my family has been doing some shopping at Whole Foods in order to find some healthier snack and dinner choices (my new favorite milk substitute is Rice Dream. Yummy!) In doing so, it gave me the idea for a blog post. If you’ve heard acclaimed wedding photojournalist and Kennedy-clan photographer Denis Reggis speak lately, this blog post title may sound familiar. In the past few times I’ve heard him speak, this is an analogy he’s used to describe his affluent clientele: that the client he serves shops at Whole Foods, not Safeway. He wasn’t using a typical “high end” vs. “low end” analogy, like when you compare Tiffany’s to Wal-Mart. Instead, Denis was referring to the type of photography his clients want. Real. (You can actually hear him commenting on it in the WPPI recap video).

I originally heard him comment on this back in January during a Los Angeles Pictage User’s Group meeting where we were filming he and Joe Buissink for our upcoming “F-Stop Beyond: In Living Color” series. Someone in the audience asked about flush mount magazine style albums. Denis passionately shared that although those type of albums may be good for some, they don’t fit the taste of his uber-affluent clientele. They prefer leather bound, matted albums. He then went on to talk about true photojournalistic wedding photography. Capturing real moments as they happen, vs. staging moments. He talked about his clients desiring beautiful images that look real, as opposed to the over-Photoshopped, over-actionized images that seem so popular. These are the people who shop at Whole Foods because they don’t want hormone-injected, processed, and synthetic foods. They want “real” food that has not been treated. Likewise, they want real photos that have not been treated, or “directed,” to create a moment.

Real vs. Directed Wedding Cinematography

It’s no secret that Denis commands some of the highest fees in the business for his wedding photography, upwards of $50,000 and more. It made me wonder if there wasn’t a similar mindset among this caliber of clientele around their thoughts on wedding cinematography. Is there a desire among clients who are willing and able to spend five-figures or more on their wedding cinemtography, to have it simple, un-directed, and “real.” When I think about some of the highest paid wedding cinematographers, artists like Robert Allen, Jenny Lehman, Kristin Souders of Bliss Productions, David Williams, and of course, Paul Korver of Fifty Foot Films come to mind. All of these professionals frequently earn in excess of $10,000 for their wedding work, and Paul is famous for getting Denis Reggie-sized fees. They all do solid work, and although their editing styles are different, one thing they have in common is either a lack of stylized “bling, bling” to their work, and/or it’s all pure journalistic in nature. No staging. No direction. (A heavy use of real film is also used).

I’ve noticed this phenomena myself here in the San Francisco Bay Area (where my friend and colleague Kristin of Bliss is located). Our wedding work is definitely journalistic in nature, but we do a fair share of staging to get certain “artistic” b-roll shots. We also do a lot of post-production processing to get certain looks (we love the Magic Bullet, the equivalent of adding stylized actions in Photoshop). Our style and artistry has helped us earn some of the highest fees in our area for our wedding work. But, we’re no where near what some of these others are routinely getting. And there’s a high-end coordinator we’ve worked with a number of times who has shared with me that as much as she loves our work, many of her clients want a more simple, pure documentary style for their wedding videography. (Much of our wedding work tends to be more conceptual in nature, like this “Super Hero” themed video, or this avante garde Persian wedding).

So, here’s the $50,000 question: is it worthwhile to change one’s style of shooting and editing (whether it be photography or videography) in order to bag these elusive clients? Or, do you say “to heck with them. My style is what it is, and no amount of money is worth changing it.” Just something to think about as you map out your pricing and marketing strategies. Obviously, there is no right or wrong answer. But, it is “food” for thought.

technorati tags: Denis_Reggie, David_Williams, Paul_Korver, Kristin_Souders, Jenny_Lehman, Rober_Allen, Fift_Foot_Films, Bliss_Productions, photojournalistic, Pictage_Users_Group

Ritz-Carlton Follows BMW’s Lead

Two more major companies turn to the power of narrative filmmaking and the Internet to market themselves. The prestigious hotel conglomerate Ritz-Carlton has joined forces with American Express to release a series of three short films to uniquely market their brands. Launched back on January 1, Ritz-Carlton Films will display three original short films with engaging stories that provide a unique platform for Ritz-Carlton and American Express to show off their stuff. The project was produced and managed by L.A. production company Anonymous Content, the same team produced the BMW Films series back in 2001 (starring Clive Owen, with guest directors Ang Lee, Guy Ritchie, Alejandro González Iñárritu, John Frankenheimer, and Wong Kar-Wai).

The Power of Story to Subtly Sell

I’ve long been a big proponent of this medium to help companies market and sell themselves. A well written and expertly executed film/video series can be a powerful marketing tool. Primarily because if it’s good entertainment, people will share it with their friends. This is one area where we have worked hard at specializing in, so I’m always excited when I see huge multinational brands use this tactic in their marketing mix. It’s a proven method that more and more companies are realizing is worth investing in (BMW noticed a 32% increase in period sales and a 19% increase the year the BMW Films series aired online.) Other examples of online videos series used by companies include Reebok’s “Terry Tate Office Linebacker,” Dove’s Real Beauty Campaign, and on a much smaller scale, a project closer to my own heart, the series we produced for WPPI.

Content Worth Watching

For these type of marketing campaigns to really work well, the content must engaging. Acclaimed director and executive producer of the BMW Films series, David Fincher, comments in the video below, “Whatever the distribution method, whatever the pipeline…you need to give people a reason to watch.” The examples I mentioned above all work well because they are not blatant marketing pieces for their respective subjects. They are highly entertaining and/or thought-provoking films that pull you in and get you to connect with the brand. And since part of a brand’s anatomy if you will, is how you feel about it, the film/video medium is a perfect tool for communicating feeling.

The Making of BMW Films

Below is the “Making of…” the BMW Films. When you look at the talent they used to produce these films, as well as the scope of the project, you’ll better understand the significance placed on this unique method of brand, “integrated” marketing.

Using blip.tv to Distribute iPod Compatible Video

Today I continue my series on using the video podcast distribution service blip.tv. Monday I talked about blip basics. Today I’ll quickly address the best way to distribute iPod compatible videos via blip. In fact, if you want your video podcast available for download in iTunes with videos playable on iPods and iPhones, blip.tv is one of the easiest routes to go.

iTunes Ready

In order to have your videos available for download in the iTunes store, you need an iTunes feed. If you are at all blog savvy, you may already be familiar with RSS feeds. (Ironically, RSS stands for “Real Simple Syndication,” but it’s one of the most confusing topics relating to blogging and new media distribution). When you create a blip.tv account, it automatically creates an iTunes feed. Here is the feed created for the podcast channel we created for WPPI:

itpc://wppifilms.blip.tv/rss/itunes/

Note: this type of iTunes link is a direct call to the iTunes software on the user’s computer. Windows users must have iTunes installed for this to work. When the user clicks the link, they will be subscribed to your videos via iTunes. This is not the same thing as submitting your podcast to the iTunes store (thereby making it available for people who may search for your podcast in the iTunes store). Read more to learn how to do that.

Submitting to the iTunes Store

To submit your podcast to the iTunes store using our blip.tv account:

1. Once you’re logged in, click the “Dashboard” link at the top
2. Next, click on the “Distribution” link to the left. You’ll see a long list of various distribution methods. Find “iTunes” then click it.
3. You’ll be taken to your iTunes settings page where you can type in the author name, description, add your categories, and upload your iTunes show image.

   

4. Once all the info is finished, click save at the bottom. You will then be take to a screen where you’ll be prompted to “Add to iTunes.” Click that link.
5. Your iTunes software will launch, and you’ll automatically be taken to the “Submit a Podcast” page.
6. Copy and paste your podcast URL from your blip account. It will be similar to the iTunes feed link, but instead of staring with “itpc” it starts with “http”. You’ll need to be logged into your .Mac/iTunes account to submit a podcast. Click continue.

   

7. On the following page, you’ll be prompted to enter the same kind of info you already entered in your blip account. It should be all pre-populated.
8. Hit submit. That’s it. It could take a few days or longer before your show will be added to the store.

Once your show is added, you will have an iTunes show page similar to the one below. (As of this blog post’s writing, I actually hadn’t added the WPPI channel to the store, so the image below is from my audio podcast, F-Stop Beyond. The idea is the same).

Once you have this page, right-click (or control click) on the show image to copy your iTunes Store URL. This is the URL you should use on your website when you want link to your iTunes show page. This is a better URL than the direct subscription link above because using this URL will push your show up in the iTunes charts, increasing the show’s visibility. The URL created is pretty long. It will look like this:

http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=266546827

You can shorten it by taking your feed ID (the string of numbers at the end after the equal sign) and add it to this URL as follows:

http://www.itunes.com/podcast?id=266546827

They both accomplish the same thing.

Creating and Uploading iPod/iPhone Compatible Content

Finally, one of the most important things to remember is that just because your videos are now downloadable from iTunes, this does not mean subscribers will be able to play those videos on their iPods or iPhones. The videos in your podcast must be formatted specifically for iPod/iPhone playback, or they won’t sync with the user’s device. Again, blip makes this easy. If you subscribe to blip.tv’s pro account (which is only $8/month for $96 for 14 months) they will automatically create iPod compatible videos from whatever you upload. Those are the videos it will make visible in your iTunes feed.

If you have the free blip account, you need to upload your own iPod compatible videos. To do so, just click “Edit” on any video record, then select “Add additional” format. This will create an upload field where you upload your already existing iPod compatible video. blip.tv determines which videos to display in your iTunes feed based on the extension. The feed produced will search in order of: m4v, mp4, mov, m4a, mp3, pdf.

Of course, you first need to make these iPod compatible versions. And that’s a snap. Assuming you’ve already created a QuickTime (.mov) version of your video, import it into iTunes, then right-click or control click on it and select “Convert Selection to iPod/iPhone”. If you’re an advanced video producer and own Apple’s Compressor 3 or above, you can use that to create iPod compatible videos. (This will give you more flexibility in the compression process).

Publishing your video podcast in iTunes can be a lot of fun. It’s very cool to see something you’ve created on the most popular podcast distribution network in the world. It’s a great way to extend your brand, or, if you’re a video producer like us, a great way service to offer your clients. Now you see how simple it really is. For more information, check Apples Tech Specifications page or FAQs on the subject.

Now all you have to do is make something worth watching. You’re on your own for that one.

technorati tags: blip.tv, iTunes, Apple, iPod, iPhone, Compressor, Podcast, F-Stop_Beyond, WPPI

Using blip.tv to Publish Your Podcast - Part 1

One of the services we specialize in is video podcast production. There are a gazillion ways to get your video podcasts viewed and distributed online. Some of the more popular sources include Brightcove, PermissionTV, Revver, Veoh, YouTube, and blip.tv. (note: it’s blip dot tv, not bliptv dot com). It’s actually a good idea (if you have time) to use as many of these sources as possible (we use Veoh, blip.tv, and YouTube for my wife’s video podcast, Real Women Scrap TV, mainly because she had so many requests for YouTube versions of the video, and Veoh allows you to simultaneously post to Veoh and YouTube). The more places you can get your videos seen, the better. But, most of us smaller companies don’t have the resources to do multiple posts. So, if you had to stick with one, blip.tv is one of the best. The Wall Street Journal’s technology writer Walt Mossberg praised it highly, and last year it won the Webby Award for “Best Broadband Site,” as well as the Webby’s “People’s Voice Award.” For the purposes of this article, I’ll use the blip.tv video podcast channel we created for WPPI as an example (see photo above).

What is blip.tv

blip.tv is a video distribution service that allows you to post your videos, free of charge, for the world to view. It is designed for producers of original video podcasts, but many video producers use it as a source to post all of their video content (e.g. personal projects, client videos, etc.) If you fall into the latter category, don’t use blip.tv to post anything that you intend to be private. Everything you post on blip is totally public and searchable on their website. Uploading to blip.tv is simple. One screen is where you enter all the information: title, description, tags, etc. You can upload your on thumbnail (what people will see when the video is playing) or it will create its own if you don’t upload one. You can set the “licensing” rights for the video, which dictate your rules for how others can share the video.

You can upload files in any of the primary file types like QuickTime, Windows Media, Real Media, or Flash. blip.tv will then convert that file into a Flash (.flv) video as well as generate the code to post that video on your blog or website. The compression quality blip uses is significantly higher than what you see on YouTube, and with blip, you don’t have to have any of their branding on your video. If you upload a .flv file, it won’t create a new one, it’ll just use the one you upload. This is a good alternative if you want more control over the compression quality of your video.

What I also love about the service is that it maintains your original uploaded file, as opposed to most other services where once your uploaded video is converted to Flash, you can no longer access the original file. This is great if you want to give your viewers options. Or, if your computer crashes and you lose your original file and need to get it back.

Multiple Distribution Methods

The other thing I love about blip.tv is that there are so many ways you can post videos uploaded. If you are familiar with HTML, you can get the URL code information for the location of your uploaded videos and post your own code. Here’s an example of that (click image to play):

But, if you’re a video podcast producer, where all the videos in your account are related (e.g. a series), you’ll want to use the “show player” code. This will generate a flash video with player controls that allow you to access other videos (or episodes) in your blip.tv account, share the video with other, grab embed codes, etc. Here’s the same video using the show player code:

blip.tv also allows you to cross post to most popular blogs, MySpace, Facebook, Flickr, AOL Video, Yahoo Video, and more.

Too much to tell

There’s just way too much to tell about blip.tv to include in this blog. I suggest you peruse their site to get more info. But here’s a short list:

• Statistics on each video (e.g. where most views come from, how many views, which browsers, daily viewership, etc.)
• Advertising: generate ad revenue with your videos by adding ads from your own advertisers, or a pool of advertisers blip.tv has already tapped. You split the revenue with blip.tv.
• iTunes Store podcasting (more on this in my next installment)
• Cross posting to blogs and other social media networks
• Multiple video format support
• Support video sized up to 100 mb
• Slick player interface
• Easy to use

In my next installment, I will discuss how to use blip.tv to post to iTunes. Until then, happy posting.

Cinematic Studios is Today’s “Daily Special” on Jules Cafe

Southern Cal photographer Jules Bianchi recently launched a great resource for professional photographers called Jules Café. In addition to being able to purchase great presets from Jules, or schedule one-on-one mentoring sessions, she has gotten other great photographers to offer their respective products and services at discounts as part of her “Daily Special.” Today we’re the special. You’ll need to check out her site today to find out what we’re offering. Check out today’s Jules Café Daily Special.

The Future of Online Entertainment?

Last year we gave up watching TV for a while (we still don’t watch that much) and in order to catch up with my favorite TV shows (i.e. “LOST“) I started watching episodes online. The video quality you can get online nowadays is amazing. And recently I found out about a site that has dozens of old and contemporary shows online for your full viewing pleasure. It’s called Hulu.com, and it could very well be the future of online entertainment. Full episodes, FREE, with limited commercial interruptions. Excellent video and audio quality. And a huge assortment of shows and full movies to view. While at WPPI this year, I didn’t need to purchase the expensive hotel movies. I just logged on to Hulu.com and watched “The Usual Suspects.” It was pretty cool.

For you video content creators out there, this is something you should be keeping your eye on. One of the services we offer our clients is the ability to create original content and post it online in a similar fashion. Where the videos can be shared, advertising can be displayed, and the quality is top notch. That’s what we did with the recent WPPI Joe Photo spoofs we ran online. But, this takes it to a whole new level.

Below is a preview from “The Office” which has many episodes on Hulu. Enjoy.

Just for Fun - Pineapple Express

The primary purpose of this blog is to showcase our latest commercial work, as well as offer articles and tips that can help our readers in their own businesses. But every now and then I’ll post something just for fun. As a filmmaker, I appreciate a really good movie. Very seldom do I come across a trailer that makes me really laugh out loud. I recently came across the trailer for “Pineapple Express”, starring Seth Rogen and James Franco. It’s the kind of character driven comedy that inspires my own style. I thought I’d share it with you here. It comes out August 8. Mark your calendars. (The movie is rated R for profanity and content).

technorati tags: Pineapple_Express, James_Franco, Seth_Rogen

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